Veteran and family owned business.
Quality and innovation since 1993.


Exclusive Direct Lens Technology 
As seen in Bicycling Magazine, PezCycling News,
and The Denver Post!

Sports Optical provides the finest lenses available using our proprietary Direct Lens Technology.

This allows us to put lenses directly into frames previously thought to be impossible such as the Rudy Project Rydons and Kerosenes as well as many of the Smith Sliders.

Over the last decade we have developed a formula that accommodates for the close fit and wrap of sports frames. Without the formula the prism is induced and power is increased leading to eyestrain, poor depth perception, and poor vision. The formula was developed using optical principles and most importantly, real world testing.

After years of research and development we are proud to offer the following glasses in prescription using our proprietary Direct Lens Technology. These lenses are inserted directly into the glasses and can be interchangeable if wanted. No inserts or adapters used.

We are the only ones in the world that make prescription lenses for  certain frames that are on the market today. We pioneered this technology.

View our lens color, pricing and customization information.

Sports Optical also stocks many more frames and colors. Call 888-807-5165 for availability or to order. We carry Smith, Rudy Project, Oakley, Numa Optics, SPY, Randolph Engineering, Flying Eyes, Wiley-X, Panoptix and more. In Colorado, please visit our store in Denver – 5721 Logan Street.
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